Project Brief
Muskoka Forever's Summer '25 launch campaign, bringing the clothing line to life across the region's most i…Coastline Films partnered with Muskoka Forever to produce the brand's Summer '25 launch campaign, bringing the clothing line to life across the region's most iconic settings. The project focused on capturing the Muskoka lifestyle in its natural element. We shot canoeing on quiet lakes, hiking through the backcountry, tailgate moments by the truck, and slow afternoons at the cottage, using warm, lifestyle-driven cinematography and photography. Content was created for use across digital advertising, social media, and seasonal brand marketing aimed at driving sales and cementing Muskoka Forever as a lifestyle brand rooted in place. This project now lives as part of the Coastline Films portfolio, highlighting our approach to authentic apparel and lifestyle storytelling within the outdoor and cottage-country market.