Project Brief
Coastline Films partnered with Muskoka Sauna Co. on an ongoing monthly retainer, producing over 20 individual shoots as part of a long-term creative growth program. What began as a single campaign evolved into a full creative partnership, with Coastline Films embedded in how the brand is built rather than hired shoot to shoot. The work spans cinematic product, lifestyle, and brand content designed to grow Muskoka Sauna Co.'s audience and consistently move product, shot across seasons and tailored to their customer at every step. Content is created for use across social media, digital advertising, and ongoing brand marketing, with a steady cadence of new material keeping the brand active and top of mind year-round.